Website Redesign
Summer 2026
Benchmarking
Current Successful websites
crayola
Tonies
Research and UI
Personas and Task Flows
Personas
Task Flows
Amelia S.
Personas
Task Flows
Charolette M.
Sitemap
Personas and Task Flows
Sketches
Website Layout
Paper Prototypes
Website Layout
Mid-fi
Visual Design
Moodboard, Style Tile and, Style Guide
Moodboard
Final
Style Tile
Style Guide
to redesign a website from 2000s. My group decided to go with the Lego website and make it more focused on kids versus the modern website thats more focused on adults
Objective
Problems
The current design has issues such as wayfinding, aesthetic consistency, typography, and overall visual overload. We will address these by implementing a better search function, grids, drop-downs instead of overwhelming lists, and hierarchy. Our goal is to improve user navigation to better the shopping experience.