Website Redesign
Summer 2026
WORK IN PROGRESS
to redesign a website from 2000s.
Objective
Current Problems
The current design faces challenges such as way finding, aesthetic consistency, typography, and overall visual overload. We will address these by implementing a better search function, grids, drop-downs instead of overwhelming lists, and hierarchy. Our goal is to improve user navigation to better the shopping and browsing experience.
Benchmarking
Research and UI
Personas
Task flows
Sitemap
Wireframes
Sketches
Mid-fi
Visual Design
Moodboard
Final
Link to figma prototype
Style Tile
Style Guide