Website Redesign
Summer 2026
to redesign a website from 2000s. My group decided to go with the Lego website and make it more focused on kids versus the modern website thats more focused on adults
Objective
Current Problems
The current design faces challenges such as wayfinding, aesthetic consistency, typography, and overall visual overload. We will address these by implementing a better search function, grids, drop-downs instead of overwhelming lists, and hierarchy. Our goal is to improve user navigation to better the shopping and browsing experience.
Benchmarking
Research and UI
Personas
Task Flows
Amelia S.
Personas
Task Flows
Charolette M.
Sitemap
Wireframes
Sketches
Paper Prototypes
Mid-fi
Visual Design
Moodboard
Final
Style Tile
Style Guide