Website Redesign

Summer 2026

WORK IN PROGRESS

to redesign a website from 2000s.

Objective

Current Problems

The current design faces challenges such as way finding, aesthetic consistency, typography, and overall visual overload. We will address these by implementing a better search function, grids, drop-downs instead of overwhelming lists, and hierarchy. Our goal is to improve user navigation to better the shopping and browsing experience.

Benchmarking

Research and UI

Personas

Task flows

Sitemap

Wireframes

Sketches

Mid-fi

Visual Design

Moodboard

Final

Link to figma prototype

Style Tile

Style Guide

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