Website Redesign

Summer 2026

to redesign a website from 2000s. My group decided to go with the Lego website and make it more focused on kids versus the modern website thats more focused on adults

Objective

Current Problems

The current design faces challenges such as wayfinding, aesthetic consistency, typography, and overall visual overload. We will address these by implementing a better search function, grids, drop-downs instead of overwhelming lists, and hierarchy. Our goal is to improve user navigation to better the shopping and browsing experience.

Benchmarking

Research and UI

Personas

Task Flows

Amelia S.



Personas

Task Flows

Charolette M.

Sitemap

Wireframes


Sketches

Paper Prototypes


Mid-fi


Visual Design

Moodboard

Final

Style Tile

Style Guide


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